Stuttgart, December 17, 2019. Since October 2019, follow red has been the new PR agency for Seeberger, one of the largest producers of nut and dried fruit mixes, based in Ulm. The PR experts at follow red support this innovative family-owned company—with a 175-year tradition—primarily through traditional media relations, comprehensive PR consulting, creative input, and assistance with various press events.
For Seeberger, product quality and a love of nature are part of the company’s DNA. Thanks to continuous improvements in production and products, Seeberger has made it into the top 20 of the most innovative medium-sized companies in the *Wirtschaftswochen* ranking. For the PR professionals at follow red, this means placing the company’s connection to nature, its philosophy of quality, and its innovative expertise at the center of its communications strategy. Markus Schaupp, Group Head of PR at follow red, explains: “We look forward to supporting Seeberger with its communications and press relations, thereby bringing the Seeberger brand and its core values to life for consumers.”
With the help of the Stuttgart-based experts’ PR efforts, the goal is to increase awareness of Seeberger as a brand for nuts and dried fruit in Germany and to associate the brand with positive emotions. Joachim Mann, Head of Marketing at Seeberger, says: “Under the tagline ‘Whet Your Appetite for Nature,’ we’re showcasing what Seeberger stands for as a brand: a connection to nature, a long-standing tradition, and, at the same time, the courage to innovate. Our goal is to convey this very enthusiasm to our consumers and continue to make nature appealing to them. In follow red, we’ve found a strong PR agency that will guide our communications along this path and support us with its many years of expertise.”
About Seeberger
Seeberger combines the expertise gained from 175 years as a family-owned business with a spirit of innovation and a love of nature. Every nut, every seed, every fruit, every grain—in short, our entire product range—is harvested by carefully selected partners precisely where natural conditions are optimal and the full flavor can develop. Only then does this selection make its way to the orange packaging at the company’s founding location in Ulm—when the enjoyment guarantees a mindful moment with nature—whether pure, refined, as a mix for on the go, or curated into balanced breakfast creations.
