Stuttgart, December 17, 2019. Since October 2019, follow red has been the new PR agency of Seeberger, one of the largest producers of nut and dried fruit mixes based in Ulm. The PR experts from follow red support the innovative family business with 175 years of tradition above all with classic press work, comprehensive PR consulting and creative impulses as well as at various press events.
For Seeberger, the quality of the products and the love of nature are part of the company’s DNA. Thanks to the continuous development of production and products, Seeberger makes it into the top 20 of the most innovative medium-sized companies in the Wirtschaftswoche ranking. For the PR professionals at follow red, this means focusing on both the company’s closeness to nature and its quality philosophy and innovative competence. Markus Schaupp, Group Head PR at follow red, explains: “We are looking forward to supporting Seeberger in communication and press work and thus making the Seeberger brand and the brand essence tangible for consumers.”
With the help of the PR work of the Stuttgart experts, Seeberger’s awareness as a brand for nuts and dried fruits in Germany is to be increased and the brand is to be linked to emotions. Joachim Mann, Head of Marketing at Seeberger, says: “Under the claim “Whets the appetite for nature”, we show what Seeberger stands for as a brand: connection to nature, long-standing tradition and at the same time courage to innovate. Our goal is to transfer exactly this enthusiasm to our consumers and to continue to make nature palatable to them. With follow red, we have found a strong PR agency that accompanies us on this path communicatively and supports us with its many years of expertise.”
About Seeberger
Seeberger combines the know-how of 175 years of family business with the courage to innovate and a love of nature. Every nut, every kernel, every fruit, the grain, in short: the entire variety of products is harvested by carefully selected partners exactly where the natural conditions are optimal and the full taste can develop. At the founding location in Ulm, the selection is only placed in the orange packaging when the enjoyment guarantees a conscious moment of nature – pure, refined, as a mix for on the go or put together into balanced breakfast creations.
