On behalf of Hugo Benzing GmbH & Co. KG, the world’s leading manufacturer of safety elements from Korntal-Münchingen, the PR team of follow red GmbH will take over the classic trade press and trade fair communication at the end of 2018 after a successful pilot project.
“The fact that we have won Hugo Benzing as a PR client is emblematic of a continuously positive development in the development and expansion of our PR clients,” says Ulrich Roth, managing partner and founder of follow red GmbH, explaining this pleasing development. Markus Schaupp, Group Head PR adds: “We are delighted to be working with Hugo Benzing. With its innovations and solutions, the company makes a significant contribution to progress in the automotive industry. Translating this into attention-grabbing messages and communication measures is an exciting task.”
In September 2018, Hugo Benzing was represented for the first time as an exhibitor at the Battery Show USA in Novi, where he launched the new BENZING VENTS series, which can be used to reduce the explosion of lithium-ion batteries for the first time by dissipating toxic gases. follow red took over the international communication measures around the trade fair, including the editing of various texts for press releases and the company and trade fair website, as well as the launch and planning of various journalist interviews on site in Novi. The creation and control of LinkedIn ads to promote the trade fair rounded off the package of measures of this “pilot project” for Hugo Benzing.
Manuel Hetzer, Marketing & Art, Hugo Benzing: “We are very pleased about the cooperation with follow red as a renowned communications agency. And thus also through a strong partner who, thanks to his expertise, not only ensures a successful intensification of international PR work, but also processes our technical know-how in all industrial sectors in the best possible way in messages through conceptual structures.”
The first successful cooperation has now resulted in the commissioning of strategic PR consulting and comprehensive trade press work as well as trade fair communication, including for the Battery Show Europe from 7 to 9 May 2019 in Stuttgart.
