On behalf of Hugo Benzing GmbH & Co. KG, the world’s leading manufacturer of fasteners based in Korntal-Münchingen, the PR team at follow red GmbH will take over traditional trade press and trade show communications following a successful pilot project at the end of 2018.
“The fact that we have secured Hugo Benzing as a PR client is symbolic of the consistently positive trend in building and expanding our PR client base,” says Ulrich Roth, managing partner and founder of follow red GmbH, explaining this encouraging development. Markus Schaupp, Group Head of PR, adds: “We are delighted to be working with Hugo Benzing. With its innovations and solutions, the company is making a significant contribution to progress in the automotive industry. Translating that into attention-grabbing messages and communication initiatives is an exciting challenge.”
In September 2018, Hugo Benzing exhibited for the first time at the Battery Show USA in Novi, where he launched the new BENZING VENTS series, which—by venting toxic gases—can reduce the risk of lithium-ion battery explosions for the first time. follow red handled the international communications efforts surrounding the trade show, including drafting various texts for press releases and the company and trade show websites, as well as organizing and planning various journalist interviews on-site in Novi. The creation and management of LinkedIn ads to promote the trade show rounded out the package of measures for this “pilot project” for Hugo Benzing.
Manuel Hetzer, Marketing & Art, Hugo Benzing: “We are very pleased to be partnering with follow red, a renowned communications agency. This partnership gives us a strong ally whose expertise will not only ensure the successful expansion of our international PR efforts but also, through strategic frameworks, enable us to best convey our technical expertise across all industrial sectors.”
This initial successful collaboration has now led to a contract for strategic PR consulting, comprehensive trade press relations, and trade show communications—including for the Battery Show Europe, taking place May 7–9, 2019, in Stuttgart.
