AERA Online – Branding and UI Design for the Comparison Platform
For AERA Online, smart7 developed a modern branding, a user-centered concept and an intuitive UI design for the digital comparison platform. The aim was to make the purchase of dental products easier, faster and clearer in everyday practice.
- Customer: AERA Online
- Services: Branding, Brand Guidelines, UX Concept, UI Design, UI Kit, Digital Style Guides
- Focus: User Experience, Comparison Platform, E-Commerce, Brand Perception
- Project scope: Brand and UI redesign for platform, websites and digital applications
AERA Online helps practice teams to purchase dental products cheaply, quickly and conveniently. To achieve this, numerous offers must be clearly presented, directly comparable and stress-free to use.
smart7 developed a user-centered concept and a clear UI design that provides orientation and simplifies the ordering process in everyday practice. This turns a complex world of offers into an intuitive comparison platform.
In addition to the platform design, brand and marketing guidelines for a consistent brand presence were created. Colors, logo, typography, tonality and imagery have been defined in such a way that AERA Online has a clear, modern and recognizable digital appearance.
In addition, smart7 developed a UI kit library as a digital style guide for websites and applications. Based on Atomic Design Principles, a modular foundation was created for a uniform appearance, better scalability and a convincing user experience.
smart7 developed a user-centered concept and a clear UI design that provides orientation and simplifies the ordering process in everyday practice. This turns a complex world of offers into an intuitive comparison platform.
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