Fritz Winter – Website Relaunch for a Hidden Champion
follow red and smart7 developed the digital relaunch of the Fritz Winter iron foundry’s corporate website. The concept, UX/UI design, and Drupal programming were all handled by a single provider to showcase the company’s tradition, innovative strength, and forward-looking approach in the digital space as well.
- Client: Fritz Winter
Services: Website concept, UX/UI design, Drupal development, employer branding concept
Focus: Website relaunch, user experience, industry, employer branding
Project scope: Relaunch of the corporate website with a user-friendly structure and a flexible CMS
For over 70 years, Fritz Winter has been a leader in cast iron solutions for the automotive, commercial vehicle, and hydraulics industries. The new website was designed to showcase the company’s industrial expertise in a modern, clear, and user-friendly way.
To this end, follow red and smart7 developed a modern UX/UI design with a clear structure that highlights the company’s innovative strength and effectively guides different target audiences. This included the integration of an employer branding concept that strongly positions Fritz Winter as an employer in the digital space.
Press trips, which allow journalists to experience Costa firsthand, are an important part of the company’s communications strategy. follow red handles the organization, coordination, and communication aspects of these initiatives.
In addition to the concept and design, smart7 also handled the technical implementation using Drupal. The CMS makes it easy to maintain the website and ensures that it can be quickly adapted to new requirements.
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Head of follow red Munich