Fritz Winter – Website Relaunch for a Hidden Champion
For the Fritz Winter Iron Foundry, follow red and smart7 developed the digital relaunch of the company website. Concept, UX/UI design and Drupal programming were implemented from a single source in order to make tradition, innovative strength and future orientation visible in the digital space as well.
- Customer: Fritz Winter
Services: Website concept, UX/UI design, Drupal development, employer branding concept
Focus: Website Relaunch, User Experience, Industry, Employer Branding
Project scope: Relaunch of the company website with user-friendly structure and flexible CMS
For more than 70 years, Fritz Winter has stood for iron casting solutions in the automotive, commercial vehicle and hydraulic industries. The new website had to present the industrial competence in a contemporary, clear and user-friendly way.
follow red and smart7 developed a modern UX/UI design with a clear structure that makes the company’s innovative strength visible and leads different target groups in a targeted manner. For example, an employer branding concept was integrated that positions Fritz Winter as a strong digital employer.
An important part of the communication are press trips, which make Costa tangible for journalists. follow red takes over the organisation, support and communicative integration of these measures.
In addition to the concept and design, smart7 also took over the technical implementation with Drupal. The CMS allows for easy maintenance and ensures that the website can be quickly adapted to new requirements.
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