Coca-Cola Christmas Tour Brings Magic to the Road
For Coca-Cola, follow red accompanied the Christmas tour, which has been bringing Christmas joy to German cities every year since 1997. With the iconic Christmas trucks, Santa, music and hands-on activities, a mobile brand experience was created for children, adults and families.
- Customer: Coca-Cola
- Services: Strategy, roadshow conception, promotion, logistics, project management, cross-channel communication
- Focus: Christmas campaign, roadshow, POS activation, brand experience
- Project scope: Germany-wide Christmas tour with trucks
What once began with a TV commercial is now an integral part of the pre-Christmas season. The Coca-Cola Christmas trucks bring the brand message directly to the people: experience a better Christmas together.
On site, Santa, the current Coke Christmas song and numerous hands-on activities will provide emotional moments. In this way, a campaign becomes an experience that people recognize, expect and share every year.
Behind the tour are not only strategy and creative development, but also implementation, control and support. Teams of consultants, promoters, logisticians, project managers and creatives ensure that the Christmas tour is a real highlight at every location.
Accompanying communication extends the experience through various channels to the point of sale. This turns the Coca-Cola Christmas Tour into a roadshow that visibly brings the brand, people and Christmas spirit to the streets.
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