Live ExperienceRoadshow & PromotionStaff

Bosch PRO Tour – Europe-wide roadshow for Bosch Professional

With the Bosch PRO Tour, Bosch Power Tools and follow red make cordless tools and solutions come alive in the everyday work of professional tradespeople. Two identically equipped set-ups tour across Europe and bring the Bosch Professional world directly to the users.

  • Customer: Bosch Power Tools
  • Services: Strategic conception & route planning, event logistics and site management, professional roadshow personnel, communication, content & social media, set-up and dismantling coordination, reporting and performance measurement
  • Focus: Product staging, user benefits, craftsmanship, Europe-wide brand activation
  • Project scope: Europe-wide roadshow with two set-ups, 22 countries and over 200 m² of experience space per location

Tools that support everyday work

Professional tradespeople must not only be able to see products, but also test them. That is why the Bosch PRO Tour is consistently oriented towards real work situations, relevant focus trades, and specific user needs. For this purpose, follow red developed a modular world of experience in which efficiency, ergonomics and product benefits can be experienced directly. Application-oriented stations, exhibits and digital elements enable realistic product tests – practical, understandable and tailored to the target group.
A roadshow for the whole of Europe

For more than four years, two identically equipped set-ups of 40-tonne trucks and escort vehicles including food trucks have been on the road – from Norway to Turkey. follow red is responsible for the concept, equipment as well as route and deployment planning.

On more than 200 m² per location, a scalable Bosch Professional world of experience is being created, supplemented by a suitable hospitality offer. The result: a Europe-wide roadshow with a clear message – Bosch Power Tools is a partner to the trade throughout Europe.

Scalable roadshows make products come alive where target groups work, decide and try things out. We develop mobile brand experiences that bring together strategy, experience, logistics and implementation across Europe.
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Scalable roadshows make products come alive where target groups work, decide and try things out. We develop mobile brand experiences that bring together strategy, experience, logistics and implementation across Europe.
Start a similar project
Contact
Cornelia Moor
CSO/Partner
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