Live ExperienceRoadshow & PromotionStaff

Bosch PRO Tour – Europe-wide roadshow for Bosch Professional

Through the Bosch PRO Tour, Bosch Power Tools and follow red bring cordless tools and solutions to life in the day-to-day work of professional tradespeople. Two identically equipped setups are touring across Europe, bringing the world of Bosch Professional directly to users.

  • Client: Bosch Power Tools
  • Services: Strategic Concept Development & Tour Planning, Event Logistics and Venue Management, Professional Roadshow Staff, Communications, Content & Social Media, Set-up and Teardown Coordination, Reporting and Performance Measurement
  • Focus: Product presentation, user benefits, craftsmanship, Europe-wide brand activation
  • Project scope: Europe-wide roadshow with two setups, 22 countries, and over 200 m² of interactive space per location

Tools that support you in your day-to-day work

Professional tradespeople need to be able to not only see products, but also test them. That’s why the Bosch PRO Tour is consistently geared toward real-world work situations, relevant trades, and specific user needs. To this end, follow red developed a modular experiential environment where efficiency, ergonomics, and product benefits can be experienced firsthand. Application-oriented stations, exhibits, and digital elements enable realistic product testing—practical, easy to understand, and tailored to the target audience.
A roadshow across Europe

For over four years, two identically equipped convoys consisting of 40-metric-ton trucks and support vehicles—including a food truck—have been on the road, traveling from Norway to Turkey. follow red is responsible for the concept, equipment, route planning, and operational planning.

Spanning over 200 m² per location, a scalable Bosch Professional experience center is being created, complemented by a tailored hospitality offering. The result: a Europe-wide roadshow with a clear message—Bosch Power Tools is a partner to the trades throughout Europe.

Scalable roadshows bring products to life right where target audiences work, make decisions, and try them out. We develop mobile brand experiences that integrate strategy, brand experiences, logistics, and execution across Europe.
Start a similar project

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, dolore magna aliquyam erat, sed diam voluptuat vero eos et accusam et justo duo dolores et ea rebum lorem.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. But I will accuse them of two just causes and these matters. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Scalable roadshows bring products to life right where target audiences work, make decisions, and try them out. We develop mobile brand experiences that integrate strategy, brand experiences, logistics, and execution across Europe.
Start a similar project
Contact
Cornelia Moor
CSO/Partner
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, dolore magna aliquyam erat, sed diam voluptuat vero eos et accusam et justo duo dolores et ea rebum lorem.
Lorem Ispum