Stuttgart, August 24, 2020. For its customer Selecta One, a leading global family-owned company for the breeding, production and marketing of ornamental plants, smart7 was able to develop and implement a trend-setting concept, the virtual variety show 2020, at the beginning of the Corona pandemic. Since November 2019, the digital agency smart7 has been developing digital experiences at the interface between the analogue and digital worlds as an independent unit of the follow red network.
The annual sales conferences in May to present over 700 varieties and all new products had to be reinvented due to Covid-19. With the virtual variety show, Smart7 designed and produced a digital 360° tour of the greenhouses and the show garden using over 90 panoramic shots.
This also resulted in more than 50 different videos, which were successfully used by Selecta One sales to support sales. Linked hotspots with product information, images and supplementary videos gave customers a comprehensive overview of the product range and the new launches as well as marketing concepts. Using an additionally developed simple content management system (CMS), Selecta One can add and maintain content at any time. And the content is prepared in such a simple and self-explanatory way that customers can click through at any time after the sales presentation and obtain detailed information.
Result: The virtual variety show is a smart, fast, digital, corona-compliant product that generated a high level of acceptance among customers and will have lasting substance at Selecta One even after Corona.
A virtual tour of the digital sales conference is available at: https://www.youtube.com/watch?v=fQ4Rp3gUzjs
About smart7
With enthusiasm for design and technology, we develop smart solutions for the analogue and digital worlds. For us, the focus is on the user: experiences – feel analogue, experience digitally. We think digitally in extraordinary ideas and develop sustainable experiences and designs in our think tank that become an emotional memory. We advise and design creative stories or make your communication unmistakably smart with our UI/UX concepts and technical solutions. This is how Digitalpower by smart7 works. Further information at: https://smart7.io
