Stuttgart, September 3, 2021. “Creativity should not be an end in itself”—the latest episode of the “senden&empfangen” podcast begins with this quote from our CEO, Ulrich Roth. In the podcast, Tanja Reiners and Malte Eckert speak each month with renowned communications experts from agencies and companies; in the ninth episode, they welcome follow red founder and CEO Ulrich Roth as their guest. Together, they discuss changes in the industry and how he’s navigating them. As a long-time expert in the field of live communication, Ulrich Roth talks about founding the agency, why the industry needs to fight harder for itself, and what creativity really means. In the interview, listeners also learn what his personal highlight has been over the agency’s 35-year history and why he still gets goosebumps when he thinks about it. Drawing on his expertise, he offers fascinating insights for those interested in PR, press spokespeople, marketers, and trade journalists.
Since late 2020, communications experts Tanja Reiners and Malte Eckert have been talking with selected guests about internal and external corporate communications on their industry podcast. In the nine episodes released so far, the hosts have spoken with their guests about their experiences and adventures in the communications industry.
You can find the entire episode with Ulrich Roth here:
Concept:
reiners&eckert
Host:
Tanja Reiners &
Malte Eckert
Production:
HearDis
