// follow red is providing PR support for the launch of the VX25 at the 2018 Hannover Messe
// Storytelling about the development of Rittal’s new flagship product adds an emotional dimension to technical content
At this year’s Hannover Messe, held from April 23 to 27, 2018, Rittal, the world’s leading provider of control cabinet systems, celebrated the world premiere of its new VX25 large-cabinet system. As part of the product launch, follow red was responsible for the overarching marketing communications and supported the company, based in Central Hesse, with various press relations and internal communications initiatives.
A perfect debut for perfection with a system.
For Rittal, the market launch of the VX25 was an outstanding milestone in the company’s history. Not only did the latest generation of control cabinets represent a true innovation in and of itself, but the technology and industry leader also broke new ground with its development process. In line with this, follow red developed a creative marketing strategy centered on the key value proposition “VX25. Perfection with a System.” The communication strategy focused on showcasing the VX25’s many new product features. In collaboration with the corporate communications team, high-quality content and storytelling were used to “bring to life” the relatively technical subject matter surrounding the VX25—both for internal communications and for press relations.
In addition, the Stuttgart-based communications experts supported Rittal’s management team at various press events surrounding the VX25 launch. Rittal’s Head of Marketing, Dirk Miller, is pleased with the successful world premiere: “It was a tremendous team effort that allowed us to provide such a perfect stage for the VX25 here at the Hannover Messe.”
