follow red provides PR support for the launch of the VX25 at the Hannover Messe 2018
Storytelling about the creation of the new Rittal flagship emotionalises technical content
At this year’s Hannover Messe from 23 to 27 April 2018, Rittal, the world’s leading system supplier for enclosures, celebrated the world premiere of its new VX25 large enclosure system. In the context of product communication, follow red was responsible for the overarching marketing communication and supported the company, which is based in Central Hesse, in various press relations and internal communication measures.
A perfect appearance for perfection with a system.
For Rittal, the market premiere of the VX25 was an outstanding milestone in the company’s history. Not only was the latest generation of control cabinets a real innovation in itself, but the technology and industry leader also broke new and innovative ground with its development process. In line with this, follow red designed a creative marketing strategy with the central value proposition “VX25. Perfection with a system.” The communicative focus was on presenting the many new product features of the VX25. In cooperation with Corporate Communications, the comparatively technical material around the VX25 was then “brought to life” with high-quality content and storytelling for both internal communication and press work.
In addition, the Stuttgart-based communications experts supported the Rittal managers at various press events around the VX25 launch. Rittal Marketing Manager Dirk Miller is delighted with the successful world premiere: “It was a huge team effort to be able to offer the VX25 such a perfect stage here at the Hannover Messe.”
