Stuttgart, 19.05.2021. Since 2019, follow red has been the supervising PR agency of Seeberger, one of the leading manufacturers of nuts and dried fruits based in Ulm. Since January 2021, the Stuttgart-based communications experts have also been supporting the family-owned company in the implementation of influencer campaigns, taking over the handling and organization of the cooperations on behalf of Seeberger.
The cooperation between Seeberger and follow red has expanded this year to include a new area: In addition to the holistic PR work and strategic consulting that the agency has been providing to Seeberger since 2019, the communications professionals from follow red have also been taking over the support of the influencer cooperations of the Ulm-based family business since the beginning of the year. Follow red is responsible for the research and selection of influencers and coordinates the cooperations with the influencers and Seeberger. “Especially in the food and FMCG sector, influencer marketing is elementary and therefore an essential part of holistic brand communication. We are pleased to now support Seeberger in this area as well and to further expand our positive cooperation,” explains Markus Schaupp, Group Head PR at follow red.
At previous events, such as the GeNuss-Morgen organized by follow red in September 2020, the family-owned company has already relied on cooperation with influencers. For 2021, follow red is managing several influencer campaigns that support the introduction of new products or the implementation of sales campaigns with a wide reach and attention-grabbing social media presence. The focus is on influencers who are active in the food and lifestyle sectors and thus fit particularly well with Seeberger’s brand values. Selected influencers develop individually tailored content on Seeberger products and share it via their personal social media channels via posts, stories, IGTVs and Reels or in blog posts. Seeberger products are authentically staged and added value for the community is created through interesting recipes and expressive images. In this way, Seeberger not only generates attention for its new products and sales campaigns, but also positions itself as a modern brand in an emotional environment with all targeted target groups.
About Seeberger
Seeberger combines the know-how of 175 years of family business with the courage to innovate and a love of nature. Every nut, every kernel, every fruit, the grain, in short: the entire variety of products is harvested by carefully selected partners exactly where the natural conditions are optimal and the full taste can develop. At the founding location in Ulm, the selection is only placed in the orange packaging when the enjoyment guarantees a conscious moment of nature – pure, refined, as a mix for on the go or put together into balanced breakfast creations.
