Stuttgart, 03.09.2021. “Creativity must not be an end in itself” – with this quote from our CEO Ulrich Roth, the current episode of the podcast “senden&empfang” begins. In it, Tanja Reiners and Malte Eckert talk to renowned communication experts from agencies and companies every month and welcome follow red founder and CEO Ulrich Roth as a guest in the ninth episode. Together they talk about the changes in the industry and how he is dealing with them. As a long-time expert in the field of live communication, Ulrich Roth talks about the founding of the agency, why the industry has to fight more for itself and what creativity really means. In the interview, listeners also learn what his personal highlight in 35 years of agency history is and why he still gets goosebumps at the thought of it. With his expertise, he provides exciting insights for PR enthusiasts, press officers, marketers and trade journalists.
Since the end of 2020, communications experts Tanja Reiners and Malte Eckert have been talking to selected guests about internal and external corporate communications in their industry podcast. In nine episodes so far, the hosts talk to their interlocutors about their experiences and adventures in the communications industry.
You can find the whole episode with Ulrich Roth here:
Concept:
reiners&eckert
Host:
Tanja Reiners &
Malte Eckert
Production:
HearDis
