Selecta one – Brand building for LUCKY LIPS®
For the launch of the carnation brand LUCKY LIPS®, follow red developed the strategic and creative basis together with Selecta one. From positioning and brand concept to trade fair appearance, landing page and social media, an integrated brand structure with a clear target group approach was created.
- Customer: Selecta one
- Services: Brand strategy, positioning, brand concept, photo shoot, landing page, trade fair stand, social media communication
- Focus: Brand building, product launch, trade fair appearance, social media
- Project scope: Integrated launch of a new product brand with long-term communication support
LUCKY LIPS® was to be positioned as a new carnation brand visibly, independently and emotionally connectable. To this end, follow red developed a brand concept that aligned strategy, tonality and visual implementation with a clear brand idea.
The brand development also included a photo shoot, the design of the landing page together with smart7 and the first major appearance at IPM Essen – including a trade fair stand.
After the launch, LUCKY LIPS® was further expanded with clear social media communication. The content strengthens the recognition of the brand, keeps it present in the target group and continuously develops the brand world.
This resulted in a long-term brand building that combines strategic clarity, creative implementation and continuous digital communication.
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Head of follow red Munich