Linde Material Handling – Product Launch Campaign for International Markets
For Linde Material Handling, follow red created the campaign for the international launch of a new series of forklifts. “The Next Champ” was developed as a central event and communication concept that integrated the storyline, visuals, and activation across all relevant touchpoints. For Linde MH Germany, we also managed the implementation of the nationwide event roadshow, which took place over eight show days.
- Client: Linde Material Handling
- Services: Event and communication concept, campaign development, key visuals, graphics, video and social media assets, event roadshow
- Focus: Product launch, international campaign development, event
- Project Scope: Launch campaign, including campaign development, trade show appearances, and a roadshow
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For the product launch, follow red developed “The Next Champ” as an overarching communication theme that clearly positioned the launch of a new forklift series using a boxing champion analogy and made it adaptable for international markets. The storyline, visual concept, and design templates were created in such a way that they could be used consistently across different markets and formats.
The box setting was adapted into a scalable event format for the EMEA sales markets—with a clear message, strong brand recognition, and an enthusiastic response from the target audiences.
Since 2024, follow red has been managing campaign development and events for Linde Material Handling. This includes event and communication concepts, key visuals, marketing materials, video formats, social media assets, and the visual design of trade show booths, including at LogiMAT in Stuttgart.
Head of follow red Munich