Stuttgart, May 19, 2021. Since 2019, follow red has already been the supervising PR agency of Seeberger, one of the leading manufacturers of nuts and dried fruits based in Ulm. Since January 2021, the Stuttgart-based communications experts have additionally been supporting the family-owned company in the implementation of influencer campaigns, handling and organizing these collaborations on behalf of Seeberger.
The cooperation between Seeberger and follow red has expanded this year to include a new area: in addition to the holistic PR work and strategic consulting that the agency has already been doing for Seeberger since 2019, the communications professionals of follow red have also been taking over the management of the influencer collaborations for the Ulm-based family business since the beginning of the year. In doing so, follow red is responsible for the research and selection of influencers and coordinates the cooperation between them and Seeberger. “Especially in the food and FMCG sector, influencer marketing is elementary and thus an essential part of holistic brand communication. We are pleased to support Seeberger also in this area and to further expand our positive cooperation,” explains Markus Schaupp, Group Head PR at follow red.
The family-owned company already relied on cooperation with influencers at previous events, such as GeNuss-Morgen organized by follow red in September 2020. For 2021, follow red is managing several influencer campaigns to help launch new products or implement sales promotions with a wide reach and attention-grabbing social media presence. The focus is on influencers who are active in the food and lifestyle sectors and thus fit Seeberger’s brand values particularly well. Selected influencers develop individually tailored content on Seeberger products and share it on their personal social media channels via posts, stories, IGTVs and reels, or in blog articles. In doing so, the Seeberger products are presented authentically and added value is created for the community through interesting recipes and expressive images. In this way, Seeberger not only generates attention for its new products and sales promotions, but also positions itself as a modern brand in an emotional environment for all target groups.
Seeberger combines the know-how of 175 years of family business with the courage to innovate and the love of nature. Every nut, every kernel, every fruit, every grain, in short the entire product variety is harvested by carefully selected partners exactly where the natural conditions are optimal and the full flavor can develop. At the founding location in Ulm, the selection is only put into the orange packaging when its enjoyment guarantees a conscious moment of nature – pure, refined, as a mix for on the go, or combined into balanced breakfast creations.