Stuttgart, May 19, 2021. Since 2019, follow red has served as the lead PR agency for Seeberger, one of the leading manufacturers of nuts and dried fruits based in Ulm. Since January 2021, the Stuttgart-based communications experts have also been supporting the family-owned company in implementing influencer campaigns, managing and organizing these collaborations on behalf of Seeberger.
The partnership between Seeberger and follow red has expanded this year to include a new area: In addition to the comprehensive PR work and strategic consulting that the agency has been providing for Seeberger since 2019, the communications professionals at follow red have also been managing influencer collaborations for the Ulm-based family business since the beginning of the year. In doing so, follow red is responsible for researching and selecting influencers and coordinating the collaboration between them and Seeberger. “Especially in the food and FMCG sectors, influencer marketing is fundamental and thus an essential part of holistic brand communication. We are pleased to support Seeberger in this area as well and to further expand our positive partnership,” explains Markus Schaupp, Group Head of PR at follow red.
The family-owned company had already partnered with influencers at previous events, such as GeNuss-Morgen, organized by follow red in September 2020. For 2021, follow red is managing several influencer campaigns to help launch new products or run sales promotions with a wide reach and an eye-catching social media presence. The focus is on influencers active in the food and lifestyle sectors who align particularly well with Seeberger’s brand values. Selected influencers create customized content featuring Seeberger products and share it on their personal social media channels through posts, Stories, IGTVs, and Reels, or in blog articles. In doing so, Seeberger products are presented authentically, and added value is created for the community through interesting recipes and expressive images. In this way, Seeberger not only generates attention for its new products and sales promotions but also positions itself as a modern brand in an emotional context for all target groups.
About Seeberger
Seeberger combines the expertise gained from 175 years of family business with the courage to innovate and a love of nature. Every nut, every kernel, every fruit, every grain—in short, the entire product line—is harvested by carefully selected partners exactly where natural conditions are optimal and the full flavor can develop. At the company’s founding location in Ulm, the selection is only placed in its orange packaging once it guarantees a mindful moment of nature—whether enjoyed pure, refined, as a mix for on the go, or incorporated into balanced breakfast creations.
