Stuttgart, 22.01.2021. In order to support Stuttgart’s cultural and music scene during the Corona crisis, follow red launched the #KulturadventStuttgart initiative in December 2020 together with the event agency SKS Michael Russ GmbH, the Stuttgarter Jugendhaus Gesellschaft and the digital agency smart7. With the Christmas fundraising campaign, more than 10,000 euros were collected for the artists from the region.
The Corona pandemic continues, live acts and concerts cannot take place, culture is in crisis. In order to show solidarity with Stuttgart’s cultural scene and to support artists in this difficult time, follow red, SKS Michael Russ, the Stuttgarter Jugendhaus Gesellschaft and smart7 launched the #KulturadventStuttgart in December 2020. In a digital Advent calendar, regional live acts were presented daily from 01 to 24 December and donations were called. The participating artists included Duo Graceland, the Stuttgart Chamber Duo, Zam Helga and Itchy.
And the result is impressive: With the generous donations of many music lovers, aid funds of over 10,000 euros could be collected. “We didn’t expect such a great result at all – we are very pleased with this enormous solidarity with our regional cultural scene,” says Sebastian Wiese, Managing Partner at follow red.
Together, the initiators Sebastian Wiese (follow red), Luisa Gulden (smart7) and Paul Woog (SKS Michael Russ GmbH) presented the donation cheque to Ulrike Weinz from the Stuttgart Youth House Society on 21 January 2021 at the LKA Longhorn. The money collected will go to all music projects in equal parts.
