B2B professional meets hidden champion
PR consulting for Hugo Benzing
With the trade fair “The Battery Show Novi 2018”, the starting signal was given. follow red took over the international communication measures for Hugo Benzing, such as website copy and the planning of various interviews on site. A successful project – and in the meantime, follow red has become a versatile consultant for the Stuttgart-based manufacturer of safety parts and systems. In addition to drafting statements, press releases and technical articles, the PR experts are also responsible for media relations and trade fair communication. They also provide support outside of classic PR consulting: for example, Hugo Benzing employees were able to optimize their interview skills and dealings with journalists in a media training course in order to communicate in an even more targeted manner in the future. Consulting and development for B2B clients from a single source – it’s possible with us.