Bertrandt – Rebranding for an International Engineering Services Provider
For Bertrandt, follow red developed a rebranding strategy that positions the brand more clearly and adds emotional appeal. With a new brand identity and a fresh visual and textual style, the brand’s identity was evolved to be future-ready.
- Client: Bertrandt
- Services: Rebranding, Employer Branding, Visual Identity, Copywriting
- Focus: Brand Identity, Automotive, Engineering
- Project Scope: Further development of the brand identity, including a guiding communication concept
As an international engineering services provider with expertise in the automotive industry, Bertrandt needed a brand identity that would convey technical strength, a forward-looking approach, and a sense of connection. The distinctive “b” became the visible symbol of this transformation.
The new visual and textual language makes Bertrandt come across as clearer, more modern, and more emotionally engaging—both externally and internally.
A key component was the close involvement of employees. This not only helped shape the new identity but also ensured that it was firmly established within the company.
The guiding principle, “We are Bertrandt,” underscores the strong sense of unity. The rebranding thus has both an emotional and a functional impact and highlights the company’s future viability.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. But I will accuse them of two just causes and these matters. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Head of follow red Munich