Bertrandt – Rebranding for an international engineering service provider
For Bertrandt, follow red developed a rebranding that positions the brand more clearly and charges it emotionally. With a new brand identity and fresh visual and text language, the identity has been further developed for the future.
- Customer: Bertrandt
- Services: Rebranding, employer branding, imagery, text language
- Focus: Brand Identity, Automotive, Engineering
- Project scope: Further development of the brand identity including communicative guiding principle
As an international engineering service provider with automotive expertise, Bertrandt needed a brand identity that brought together professional strength, future orientation and identification. The distinctive “b” became a visible sign of this change.
The new visual and text language makes Bertrandt a clearer, more modern and more emotional experience – both externally and internally.
A central component was the close involvement of the employees. This not only designed the new identity, but also anchored it internally.
The guiding principle “We are Bertrandt.” Underlines the strong sense of togetherness. The rebranding thus has both an emotional and functional effect and underlines the future viability of the company.
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