Daiber – PR and Rebranding for Corporate Fashion
Since 2018, follow red has been supporting Gustav Daiber GmbH, one of the leading manufacturers of corporate fashion in Europe. Many years of PR and communications consulting resulted in a comprehensive brand process – up to the new “Daiber” product brand.
- Customer: Gustav Daiber GmbH
- Services: PR, media strategy, rebranding, corporate design, logo development, image campaigns
- Focus: Visibility, trade press, rebranding, stakeholder communication
- Project scope: Communication support since 2018 and rebranding of the “Daiber” product brand
The first focus was on strategic PR work with the aim of positioning Daiber more strongly in the trade press. Since then, follow red has continuously accompanied the company in communication planning, develops media strategies and supports advertising planning and handling.
This resulted in a long-term cooperation that closely interlinks consulting, PR and media work.
Since 2023, follow red has also been supporting Daiber in the modernization of the brand world. A key result is the new “Daiber” product brand, under which all products have been bundled since January 2025.
To this end, the corporate design and logo were further developed and the brand transition was made communicative via image campaigns. This will make Daiber even more visible as a leading provider in the corporate fashion sector.
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Head of follow red Munich