Daiber – PR and Rebranding for Corporate Fashion
Since 2018, follow red has been supporting Gustav Daiber GmbH, one of Europe’s leading manufacturers of corporate fashion. Years of PR and communications consulting led to a comprehensive branding process—culminating in the new product brand “Daiber.”
- Client: Gustav Daiber GmbH
- Services: PR, media strategy, rebranding, corporate design, logo design, image campaigns
- Focus: Visibility, Trade Press, Rebranding, Stakeholder Communication
- Project Scope: Communications support since 2018 and rebranding of the “Daiber” product brand
The initial focus was on strategic PR work aimed at raising Daiber’s profile in the trade press. Since then, follow red has been providing the company with ongoing support in communications planning, developing media strategies, and assisting with ad planning and management.
This led to a long-term partnership that closely integrates consulting, PR, and media relations.
Since 2023, follow red has also been working with Daiber to modernize its brand identity. A key outcome is the new “Daiber” product brand, under which all products have been consolidated since January 2025.
To this end, the corporate design and logo were further developed, and the brand transition was brought to life through image campaigns. This makes Daiber even more visible as a leading provider in the corporate fashion sector.
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Head of follow red Munich