FRITT – Festival promotion at the Glücksgefühle Festival
For FRITT, follow red realized an attention-grabbing festival promotion at the Glücksgefühle Festival at the Hockenheimring in 2024 and 2025. An interactive experience area was created on around 60 m² that visibly combined brand, sampling and quality of stay.
- Customer: FRIT
- Services: Concept, stand design, festival promotion, sampling, logistics coordination, personnel management
- Focus: Brand activation, visibility, audience interaction, festival experience
- Project scope: Festival activation on around 60 m² with over 180,000 FRITT strips distributed
FRITT was to be staged at Germany’s largest festival emotionally, across generations and with high visibility. To this end, follow red developed a brand-typical experience area where visitors could discover FRITT and its characters interactively.
In addition to the wheel of fortune and sampling, the “Chill & Charge” area with Wi-Fi and charging stations provided real added value in everyday festival life. A special highlight was the upper floor with a view of the Cloud 9 Stage.
follow red was responsible for the conception, planning and implementation of the entire activation. This included the design of the stand area, stakeholder coordination, logistics coordination and complete personnel management on site.
With over 180,000 FRITT films distributed, a festival promotion was created that combined high reach, direct interaction and positive brand experiences.
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