CosmosDirekt – Topic-Based PR for Ongoing Visibility
For CosmosDirekt, follow red developed an ongoing thematic PR campaign based on representative public opinion polls. This resulted in relevant content on finance, insurance, and lifestyle topics that offers real added value to the media and positions CosmosDirekt as a “lifetime partner.”
- Client: CosmosDirekt
- Services: Theme Development, PR, Market Research Surveys, Storytelling, Service Content, Social Media Integration, Media Pitching
- Focus: Thematic PR, Insurance, Financial and Lifestyle Communications
- Project Scope: PR support, including regular press releases and cross-channel outreach
In an industry where new products aren’t constantly being launched, visibility requires other opportunities. For CosmosDirekt, follow red collaborated with market research firms such as forsa and Civey to design representative surveys that addressed current issues related to everyday life, finance, insurance, and lifestyle.
The results were presented in a journalist-friendly format and adapted into various text formats using a storytelling approach. In addition, service- and knowledge-oriented content was created for other channels.
The press releases were shared via social media and CosmosDirekt’s online magazine. follow red specifically pitched particularly relevant findings to dpa and selected media outlets.
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