CosmosDirekt – Topic PR for continuous visibility
For CosmosDirekt, follow red developed continuous topic PR based on representative population surveys. This resulted in relevant content on finance, insurance and lifestyle topics that offer media real added value and position CosmosDirekt as a “lifetime partner”.
- Customer: CosmosDirekt
- Services: Topic conception, PR, market research surveys, storytelling, service content, social media extension, media pitching
- Focus: Thematic PR, insurance, financial and lifestyle communication
- Project scope: PR support with regular press formats and cross-channel extension
In an industry where new products are not constantly being launched, visibility needs other occasions. For CosmosDirekt, follow red, together with market research institutes such as forsa or Civey, designed representative surveys that addressed current issues from everyday life, finance, insurance and lifestyle.
The results were prepared in a journalist-friendly manner and translated into various text formats with a storytelling approach. In addition, service- and knowledge-oriented content was created for other channels.
The press releases were extended via social media and the online magazine of CosmosDirekt. Follow red pitched particularly relevant results specifically to the dpa and selected media.
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