Brand Communication

Costa Cruises – Bringing “La Bella Vita” to Life

For Costa Cruises, follow red supports the company’s positioning in the German market through strategic consulting and cross-media communication. The focus is on visibility in relevant travel and lifestyle media.

  • Client: Costa Cruises
  • Services: PR, media relations, media partnerships, press trips, consulting
  • Focus: B2C communication, travel, lifestyle, brand positioning
  • Project Scope: Establishing sustainable media relations and implementing communication initiatives in the German market
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PR with an Italian flair

Costa stands for enjoyment, adventure, and “La Bella Vita.” follow red translates this positioning into themes, stories, and formats that are relevant to B2C travel and lifestyle media.

Through storytelling, media partnerships, and targeted public relations efforts, opportunities are created that raise Costa’s profile in the German market and add emotional resonance to the brand.

Capturing Attention Through Authentic Experiences

Press trips, which allow journalists to experience Costa firsthand, are an important part of the company’s communications strategy. follow red handles the organization, coordination, and communication aspects of these initiatives.

This creates authentic touchpoints with the brand—on board, on land, and in the media that reach travelers.

B2C communication requires relevant stories, strong media contacts, and experiences that capture attention. We develop PR and communication strategies that raise brand visibility and connect with target audiences on an emotional level.
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Contact
Charlotte Kramer
New Business, Brand & Communication /
Head of follow red Munich
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