Brand Communication

Costa Cruises – Making "La Bella Vita" come alive

For Costa Cruises, follow red supports its positioning in the German market with strategic advice and cross-media communication. The focus is on visibility in relevant travel and lifestyle media.

  • Customer: Costa Cruises
  • Services: PR, Media Relations, Media Cooperations, Press Trips, Consulting
  • Focus: B2C Communication, Travel, Lifestyle, Brand Positioning
  • Project scope: Development of sustainable media relations and implementation of communication measures in the German market
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PR with an Italian attitude to life

Costa stands for enjoyment, experience and “La Bella Vita”. follow red translates this positioning into topics, stories and formats that are relevant for B2C travel and lifestyle media.

With storytelling, media cooperations and targeted press work, events are created that make Costa visible in the German market and emotionally charge the brand.

Attention through real experiences

An important part of the communication are press trips, which make Costa tangible for journalists. follow red takes over the organisation, support and communicative integration of these measures.

This creates authentic points of contact with the brand – on board, ashore and in the media that reach travellers.

B2C communication needs relevant stories, strong media contacts and experiences that create attention. We develop PR and communication measures that make brands visible and reach target groups emotionally.
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Contact
Charlotte Kramer
New Business Brand & Communication /
Head of follow red Munich
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