Brand Communication

CEP – Activating PR for Sports and Lifestyle Media

For CEP, follow red developed PR activities that made the functional and emotional benefits of activating compression clothing visible and positioned the brand in relevant sports and lifestyle media.

  • Customer: CEP
  • Services: PR consulting, press relations, media relations, monitoring, trade fair support, advertising handling
  • Focus: Sports, brand positioning, trade fair support
  • Project scope: PR support including media work, trade fair support and activations with brand ambassador Felix Neureuther
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Sports PR with clear target group relevance

For CEP, follow red developed and implemented PR activations in the areas of running, hiking, training and skiing. This included press releases on new products and company topics, active media relations, press portal maintenance and continuous media monitoring.

Publications in target group-relevant consumer media such as Runner’s World, Men’s Health, Shape, Running, Fit For Fun, STERN and Soul Sister strengthened the brand’s visibility in the sports and lifestyle environment.

Brand ambassadors strategically integrated

An important building block was the close coordination with CEP brand ambassador Felix Neureuther. follow red organized, among other things, expert interviews, editorial visits and an editorial tour at Gruner & Jahr and Motor Presse Hamburg.

Trade fair support, press seeding, studies on the subject of compression in sports and advertising handling were also part of the PR work. In this way, CEP was continuously made visible as a relevant sports brand.

PR for sports and lifestyle brands needs relevant topics, strong media contacts and activations that credibly reach target groups. We develop communication measures that strengthen brand positioning and create visibility in suitable media environments.
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Contact
Charlotte Kramer
New Business Brand & Communication /
Head of follow red Munich
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