Brand Communication

CEP – Engaging PR for Sports and Lifestyle Media

For CEP, follow red developed PR campaigns that highlighted the functional and emotional benefits of performance compression apparel and positioned the brand in relevant sports and lifestyle media.

  • Client: CEP
  • Services: PR consulting, press relations, media relations, monitoring, trade show support, ad management
  • Focus: Sports, Brand Positioning, Trade Show Support
  • Project Scope: PR support, including media relations, trade show support, and activations featuring brand ambassador Felix Neureuther
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Sports PR with Clear Target Audience Relevance

For CEP, follow red developed and implemented PR campaigns in the areas of running, hiking, training, and skiing. These included press releases on new products and corporate topics, active media relations, press portal management, and ongoing media monitoring.

Publications in consumer media relevant to the target audience—such as Runner’s World, Men’s Health, Shape, Running, Fit For Fun, STERN, and Soul Sister—boosted the brand’s visibility in the sports and lifestyle sectors.

Brand Ambassadors Strategically Integrated

A key component was close coordination with CEP brand ambassador Felix Neureuther. Among other things, follow red organized expert interviews, visits to editorial offices, and an editorial tour at Gruner & Jahr and Motor Presse Hamburg.

The PR efforts also included trade show support, press seedings, studies on compression in sports, and ad management. As a result, CEP was consistently positioned as a relevant sports brand.

PR for sports and lifestyle brands requires relevant topics, strong media contacts, and activations that credibly reach target audiences. We develop communication strategies that strengthen brand positioning and create visibility in appropriate media environments.
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Contact
Charlotte Kramer
New Business, Brand & Communication /
Head of follow red Munich
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