Mercedes-Benz Plant Gaggenau – Family Day "Future with History"
For the Mercedes-Benz plant in Gaggenau, follow red organised the central family day on the occasion of 125 years of the automotive industry in Gaggenau. Under the motto “Future with History”, employees and their families were given insights into the past, present and future of the site.
- Customer: Mercedes-Benz
- Services: Event conception, planning, operational implementation, participant management, communication measures
- Focus: Anniversary, employee event, site history, family experience
- Project scope: Family day for around 12,000 guests at the Gaggenau, Kuppenheim, Bad Rotenfels and Rastatt locations
The event concept translated 125 years of the automotive industry into an experience format for employees and families. Thematically curated experience areas, art installations, video projections and a historical vehicle exhibition made the development of the location vivid.
Walking acts and photo formats provided activation, interaction and personal moments of remembrance. A joint final concert formed the final item on the programme and made the Family Day a connecting experience for around 12,000 guests.
follow red was responsible for the conception, planning and operational implementation of the Family Day. This included participant management, shuttle coordination between the Kuppenheim, Bad Rotenfels and Rastatt plants, as well as accompanying communication measures before and after the event.
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