LUISA CERANO – Social Media and Event Communications for the 25th Anniversary
To mark LUISA CERANO’s 25th anniversary, follow red raised awareness of the exclusive pop-up store in the Dorotheen Quartier. Through social media, collaborations with creators, press relations, and out-of-home (OOH) advertising, the anniversary was showcased in an eye-catching way both on-site and online.
- Client: LUISA CERANO
- Services: Social media communications, creator partnerships, event communications, public relations, OOH
- Focus: Anniversary, Pop-up Store, Visibility, Traffic, Fashion Community
- Project Scope: Integrated communication initiatives related to the pop-up store in the Dorotheen Quartier
Under the slogan “Pink is the New Black,” LUISA CERANO’s 25th anniversary became a standout brand moment at the Dorotheen Quartier. The goal was not only to make the exclusive pop-up store an on-site experience but also to turn it into a talking point in digital and media channels.
To this end, follow red developed an integrated event communication strategy with a clear focus on social media. Collaborations with creators ensured authentic reach within the fashion community, while accompanying PR efforts and out-of-home (OOH) campaigns generated additional visibility.
The communication efforts were specifically designed to attract attention and drive foot traffic. Through social media, strategic media relations, and strong partnerships with content creators, the pop-up store was promoted to relevant target audiences.
The result was an anniversary event that showcased the LUISA CERANO brand in an emotionally engaging way, expanded its digital reach, and effectively promoted the pop-up store in the Dorotheen Quartier.
To this end, follow red developed an integrated event communication strategy with a clear focus on social media. Collaborations with creators ensured authentic reach within the fashion community, while accompanying press relations and out-of-home (OOH) campaigns generated additional visibility.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. But I will accuse them of two just causes and these matters. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Head of follow red Munich