LUISA CERANO – Social Media and Event Communication for the 25th Anniversary
On the occasion of LUISA CERANO’s 25th anniversary, follow red made the exclusive pop-up store in the Dorotheen Quartier visible. With social media, creator cooperations, press work and OOH, the anniversary was staged on site and digitally in an attention-grabbing way.
- Customer: LUISA CERANO
- Services: Social Media Communication, Creator Collaborations, Event Communication, Press Relations, OOH
- Focus: Anniversary, pop-up store, visibility, traffic, fashion community
- Project scope: Integrated communication measures around the pop-up store in the Dorotheen Quartier
Under the motto “Pink is the New Black”, the 25th anniversary of LUISA CERANO became a visible brand moment in the Dorotheen Quartier. The aim was not only to make the exclusive pop-up store tangible on site, but also to make it a topic of conversation digitally and in the media.
For this purpose, follow red designed integrated event communication with a clear social media focus. Creator collaborations ensured authentic reach in the fashion community, while accompanying press work and OOH measures created additional visibility.
The communication measures specifically paid off in terms of attention and visits on site. Through social media, strategic media relations and strong creator partnerships, the pop-up store was made visible to relevant target groups.
The result was an anniversary event that emotionally staged the LUISA CERANO brand, built up digital reach and effectively activated the pop-up store in the Dorotheen Quartier.
For this purpose, follow red designed integrated event communication with a clear social media focus. Creator collaborations ensured authentic reach in the fashion community, while accompanying press work and OOH measures created additional visibility.
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Head of follow red Munich