Porsche – sports and cultural sponsorship with experience value
For many years, follow red developed and implemented sponsorship measures in sports and culture for Porsche. In the context of the promotion of young talent to high culture, formats were created that credibly combined brand, people and emotional experiences.
- Customer: Porsche
- Services: Sponsorship concepts, event formats, planning, implementation, content, communication
- Focus: Sports, culture, promotion of young talent, brand experience
- Project scope: Diverse sponsorship measures and live formats over several years
Under the umbrella of “Turbo for Talents”, the promotion of young talent became visible and tangible: with formats such as the “Night of Talents” at the Porsche Museum, the coaching mobile for young athletes and clubs, as well as tournament series such as the Porsche Generations Open.
The measures showed sponsorship as a credible contribution to sporting development – close to the target groups, emotionally staged and implemented in a high-quality manner.
Formats with a high appeal were also created in the cultural sector. With “Ballet in the Park”, high culture became freely accessible to thousands of spectators – accompanied by attention-grabbing communication and a live experience that brought brand and people together in a special environment.
follow red was responsible for the idea, concept, planning, implementation, content and communication. In this way, sponsorship became an integrated brand experience with visibility, relevance and lasting impact.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
