Linde Material Handling – Product launch campaign for international sales markets
For Linde Material Handling, follow red created the campaign for the international launch of a new forklift truck series. With “The Next Champ”, a central event and communication concept was created that bundled storyline, visuals and activation across all relevant touchpoints. For Linde MH Germany, we also took over the implementation of the event roadshow nationwide on eight show days.
- Customer: Linde Material Handling
- Services: Event and communication concept, campaign development, key visuals, graphics, video and social media assets, event roadshow
- Focus: Product launch, international campaign development, event
- Project scope: Launch format with campaign development, trade fair appearances and roadshow
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For the product launch, follow red developed “The Next Champ”, a communicative bracket that clearly positioned the launch of a new forklift series with a boxing champion analogy and made it internationally adaptable. The storyline, visual guiding principle and design templates were created in such a way that they could be used consistently in different markets and formats.
The box setting was translated into a scalable event format for the EMEA sales markets – with a clear message, strong recognition and enthusiastic response from the target groups.
Since 2024, follow red has been in charge of campaign developments and events for Linde Material Handling. This includes event and communication concepts, key visuals, marketing material, video formats, social media assets and the visual implementation of trade fair appearances, including at LogiMAT in Stuttgart.
Head of follow red Munich