Live Experience

SAP – Conference for Strategy, Networking and Impact

For SAP, follow red realized S-KOM 2020 as an international conference format for 1,250 guests. Under the motto “Together, we make it happen”, an event was created that made strategy, networking and innovation tangible over three days.

  • Customer: SAP
  • Services: Event Conception, Room Concept, Stage and Session Planning, Livestreaming, Evening Event
  • Focus: Strategy, Networking, Innovation
  • Project scope: Event over three days, 1,250 international guests, 12 stage and session rooms
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Conference with networked spatial concept

For SAP S-KOM 2020, follow red developed a room concept that intelligently interlinked the central stage and sessions. Instead of classic keynotes, interactive formats focus on exchange, participation and direct knowledge transfer.

Livestreams extended the reach and made content accessible beyond the event.

From strategy to evening program

The result was an event format that made SAP’s commitment to innovation visible over three days and brought together international guests. In the evening, the conference turned into an energetic networking format with a party character.

The result: an international live experience format that effectively combined strategy, exchange and brand energy.

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International conferences need clear dramaturgy, flexible spatial concepts and formats that actively promote exchange. We develop live experiences that turn strategy, content and networking into an effective overall experience.
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Contact
Cornelia Moor
CSO/Partner
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