SAP – Conference on Strategy, Networking, and Impact
follow red organized S-KOM 2020 for SAP as an international conference format for 1,250 guests. Under the theme “Together, we make it happen,” the event brought strategy, networking, and innovation to life over three days.
- Client: SAP
- Services: Event design, venue design, stage and session planning, live streaming, evening event
- Focus: Strategy, Networking, Innovation
- Project scope: Three-day event, 1,250 international guests, 12 stages and session rooms
For SAP S-KOM 2020, follow red developed a venue layout that intelligently integrated the main stage and session areas. Instead of traditional keynote speeches, interactive formats focused on discussion, participation, and direct knowledge transfer.
Live streams expanded the reach and made content accessible even beyond the event.
The result was an event format that showcased SAP’s commitment to innovation over the course of three days and brought together international guests. In the evening, the conference transformed into an energetic, party-like networking event.
The result: an international live experience format that effectively combined strategy, dialogue, and brand energy.
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