Hugo Boss – Christmas Party "Arctic Energy"
For Hugo Boss, follow red organised a Christmas party for 2,700 employees in the Stuttgart exhibition hall. Under the motto “Arctic Energy”, a winter event experience was created with strong staging, live acts and an emotional atmosphere.
- Customer: Hugo Boss
- Services: Event concept, room staging, stage concept, decoration, lighting staging, overall implementation
- Focus: Employee event, community, brand atmosphere
- Project scope: Christmas party for 2,700 guests at Messe Stuttgart
Hugo Boss’s Christmas party was supposed to be more than a festive end to the year. Under the motto “Arctic Energy”, follow red developed an event format that transformed the Stuttgart exhibition hall into an impressive winter setting.
A room-in-room concept, elaborate decorations and a 20-metre-wide stage with LED backdrop formed the framework for an evening that brought together community, entertainment and brand atmosphere.
LED dance performances and the performance of the duo Sister Sledge provided strong live moments. The outdoor area also became part of the experience: with artificial snow, ice sculptures and light displays, a winter wonderland was created that immersed the guests in the event world before and after the programme.
The result was an emotional employee event that made the evening unforgettable for Hugo Boss.
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