Live Experience

Bosch Professional Power Tools & Accessories – PRO Experience 2025

For Bosch Professional Power Tools & Accessories, follow red created the PRO Experience 2025 as an international B2B brand experience. More than 800 participants from 25 countries experienced innovation, new products, and partnership on a single platform.

  • Client: Bosch Professional Power Tools & Accessories

  • Services: Event Concept Development, Creative Direction, Production, Participant Management, Travel Management, Brand Presentation, Logistics, Workshop Planning, Venue Planning, Entertainment, Comprehensive Coordination of All Disciplines, Including Staff and Technology

  • Focus: International brand activation, retailer engagement, product innovation, B2B growth

  • Project scope: Two days of events, 26,000 m² of event space, 14 hands-on stations, 800 guests from 25 countries

International Brand Platform for Retail

In 2025, national dealer events gave rise to a central international platform in Germany. Under the new brand campaign “Engineered for Action,” the brand, innovation, and business development were translated into a clear event narrative.

Keynotes, workshops, and 14 hands-on stations allowed attendees to experience new products firsthand and helped them make concrete decisions regarding product lines and sales.
Impactful Experiential Architecture

follow red was responsible for strategy, design, storyline, direction, production, logistics, and international participant management. Spectacular moments, live performances, and a drone display showcased the innovative strength of Bosch Professional.

The result: a scalable B2B brand experience with a strong brand impact, international relevance, and concrete opportunities for business and growth.

Scalable roadshows bring products to life right where target audiences work, make decisions, and try them out. We develop mobile brand experiences that integrate strategy, brand experiences, logistics, and execution across Europe.
Start a similar project

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, dolore magna aliquyam erat, sed diam voluptuat vero eos et accusam et justo duo dolores et ea rebum lorem.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. But I will accuse them of two just causes and these matters. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

International B2B events showcase brands, products, and partnerships. We develop live experiences that combine strategic clarity, compelling storytelling, and reliable execution.
Start a similar project
Contact
Cornelia Moor
CSO/Partner
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, dolore magna aliquyam erat, sed diam voluptuat vero eos et accusam et justo duo dolores et ea rebum lorem.
Lorem Ispum