Black Forest Milk – Guerrilla Campaigns with Heart
For Schwarzwaldmilch, follow red developed two guerrilla marketing campaigns under the slogan “We’re bringing the Black Forest to the city.” Through surprising installations in Freiburg and Stuttgart, the brand’s tagline “refreshingly authentic” was brought to life in urban spaces in a way that captured the public’s attention.
- Client: Schwarzwaldmilch
- Services: Guerrilla marketing concept, brand activation, staging, execution, video content, social media extension
- Focus: Brand awareness, viral buzz, regional origin, urban activation
- Project scope: Two guerrilla marketing campaigns with approximately 1 million clicks and 300,000 contacts
The first event was aimed at SC Freiburg fans: A staged cattle drive led from the Schwarzwaldhof to Freiburg’s Schwarzwald Stadium—complete with car-mounted cows mooing loudly.
In Stuttgart, a lone refrigerator making “moo” noises caught people’s attention before a brass band, Christmas trees, cows, folk dancers, and a farmer transformed the scene. Brand ambassador Anna served fresh pasture-raised milk to the surprised passersby.
The campaigns highlighted the origin and natural qualities of Black Forest milk in unexpected ways. Genuine connections were forged right on the spot, while the digital extension ensured a wide reach.
The result: about 1 million clicks, 300,000 leads, and a brand presence that consistently brought the tagline “refreshingly real” to life.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur eras dias sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. But I will accuse them of two just causes and these matters. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Head of follow red Munich