COLOURS – Dance for Good
How do we bring financial services and dance art together? And introduce Mercedes-Benz Bank as a committed partner of Eric Gaultier’s “COLOURS” dance festival?
In 2015, Mercedes-Benz Bank supported Eric Gauthier’s “COLOURS International Dance Festival.” With “Dance for Good”, we brought this partnership to the streets – and made people part of the sponsorship right there.
For every 6 seconds of dancing in the “Dance For Good Dance Box”, Mercedes-Benz Bank donated 6 euros to an integrative dance project. The moves could be viewed on danceforgood.de and diligently shared on social networks. The reward: even more donations. An opportunity that countless Stuttgart residents did not miss – including celebrities such as Bartek from the Orsons and Philip Heise, Christian Gentner and mascot “Fritzle” from VfB Stuttgart.
The result: 6,000 dancers – and 25,200 seconds of dance videos within 24 days of running time. Extensive coverage in Stuttgart media. And 25,000 euros in donations – doubled to 50,000 by Mercedes-Benz Bank.