COLOURS – Dance for Good

Mercedes-Benz Bank Logo

How do we bring financial services and dance art together? And introduce Mercedes-Benz Bank as a committed partner of Eric Gaultier’s “COLOURS” dance festival?

In 2015, Mercedes-Benz Bank supported Eric Gauthier’s “COLOURS International Dance Festival.” With “Dance for Good”, we brought this partnership to the streets – and made people part of the sponsorship right there.
For every 6 seconds of dancing in the “Dance For Good Dance Box”, Mercedes-Benz Bank donated 6 euros to an integrative dance project. The moves could be viewed on and diligently shared on social networks. The reward: even more donations. An opportunity that countless Stuttgart residents did not miss – including celebrities such as Bartek from the Orsons and Philip Heise, Christian Gentner and mascot “Fritzle” from VfB Stuttgart.

The result: 6,000 dancers – and 25,200 seconds of dance videos within 24 days of running time. Extensive coverage in Stuttgart media. And 25,000 euros in donations – doubled to 50,000 by Mercedes-Benz Bank.

Dance for Good Vidibox in der Stuttgarter Innenstadt
Dance for Good Vidibox in der Stuttgarter Innenstadt
Tanzen vor Greenscreen für guten Zweck
Dance for Good Vidibox in der Stuttgarter Innenstadt
Mercedes-Benz Bank Dance for Good Logo gelb

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