Cuban joie de vivre with the Taxi Expecial
How do we make a successful road show even better and magically bring Cuban joie de vivre to Germany?
Who says that continuations can’t be even better than the original? For Havana Club Especial, we continued a Germany-wide successful roadshow experience. With a new, larger set-up as a setting for the new, “twice matured” story and intense taste experiences. With the landing page havana-club-especial.de for tour stops and info.
And with our 60ies Cadillac as “Taxi Especial” including a fake car breakdown in the center of a unique production. In fall 2015 and spring/summer 2016, the Taxi Especial stopped again in front of hip bars and clubs. In addition, the tour program included countless street and gastro activations as well as tastings in food retail.