Get the new year off to a successful start with strategy and networking. For 3 days and 2 nights. With 1,250 international guests. Under the motto “Together, we make it happen”, follow red developed a room concept that connected the main stage with 11 session rooms and reflected SAP’s technical standards. A complex stage construction and content development supported the sophisticated staging of the program. The special feature here was that classic keynotes were replaced by more interactive formats in order to convey the content in a sustainable way. All highlights (such as the “Morning Show”) were streamed live and afterwards made available to the participants as recordings. The networking area offered enough space for exchanges with the experts as well as for panel discussions and presentations in small groups. In the evening, the venue was transformed into a party location.