
HOLISTIC PR FOR SCHWARZWALD-MILCH

One million clicks, 300,000 contacts – that’s the reward for the two refreshingly genuine guerrilla campaigns under the motto “We bring the Black Forest to the city”.
While the first campaign mainly targeted SC Freiburg fans – a cow drive from the Schwarzwaldhof to Freiburg’s Schwarzwaldstadion with loudly mooing (car) cows – the second was set in Stuttgart’s city center.
A refrigerator standing lonely on a square, making mooing noises. Then suddenly a marching band, pines, cows, folk dancers, and a farmer. Last but not least, the Schwarzwaldmilch brand ambassador Anna, who pours milk for the stunned people passing by.
A viral hit on the web! And 100 percent true to the brand slogan “refreshingly genuine”.
Cheers to that!





Current projects

Family Day Mercedes-Benz Gaggenau

Schwarzwaldmilch PR

Dance for Good Dance Box

One million clicks for Black Forest guerilla

PR and media for Gustav Daiber GmbH

SAP S-KOM 2020 in Munich

Mercedes-Benz B-Class promotion

Celebrating 25 years of German unification

Ragusa Friends Tour
