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HOLISTIC PR FOR SCHWARZWALD-MILCH

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One million clicks, 300,000 contacts – that’s the reward for the two refreshingly genuine guerrilla campaigns under the motto “We bring the Black Forest to the city”.

While the first campaign mainly targeted SC Freiburg fans – a cow drive from the Schwarzwaldhof to Freiburg’s Schwarzwaldstadion with loudly mooing (car) cows – the second was set in Stuttgart’s city center.

A refrigerator standing lonely on a square, making mooing noises. Then suddenly a marching band, pines, cows, folk dancers, and a farmer. Last but not least, the Schwarzwaldmilch brand ambassador Anna, who pours milk for the stunned people passing by.

A viral hit on the web! And 100 percent true to the brand slogan “refreshingly genuine”. 

Cheers to that!

Guerilla Aktion Schwarzwaldmilch in Freiburg
Guerilla Aktion Schwarzwaldmilch Almabtrieb mit Autos
Guerilla Aktion Schwarzwaldmilch in Freiburg
Guerilla Aktion Schwarzwaldmilch in Freiburg
Guerilla Aktion Schwarzwaldmilch in Freiburg

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