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A million high-fives for the "Tour de Frucht"

Innocent Super Smoothie
Sampling 2016

Surprise! The innocent Super Smoothie Sampling 2016, thought up and executed by follow red, gave thousands an extra boost for the day. During the guerrilla sampling “Tour de Frucht”, our promoters cycled with a cargo bike, smoothie samples and a lot of good humor everywhere you meet young adults and all other conscious consumers: in trendy neighborhoods, at flea markets and weekly markets or the Frankfurt Marathon. Not only were the new varieties distributed, but also plenty of high fives. The sampling was accompanied by a Facebook campaign. Anyone who posted a comment under #innocentTourdeFrucht with a location was personally delivered a smoothie. The result: 35,000 samples distributed and one million high-fives.

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