LAUNCH VX25 AT THE HANNOVER TRADE FAIR
Can the best be made even better? Yes, Rittal can! On the way to the launch of the new large enclosure system VX25 at Hannover messe, we accompanied Rittal as a communications agency.
From the “future in a closet” to “perfection with a system”, we advised Rittal on brand strategy and brought the product to life: from the value proposition to a 360-degree communications campaign that integrated internal and external measures. The focus was always on target-group-specific storytelling that made the technical content comprehensible to a broad international audience.
Selected highlights were: sneak preview for journalists, internal employee blog, Hannover Messe with live reporter, cover story in employee magazine, video content and formats for social media.