From the “future in a closet” to “perfection with a system”, we advised Rittal on brand strategy and brought the product to life: from the value proposition to a 360-degree communications campaign that integrated internal and external measures. The focus was always on target-group-specific storytelling that made the technical content comprehensible to a broad international audience.

Selected highlights were: sneak preview for journalists, internal employee blog, Hannover Messe with live reporter, cover story in employee magazine, video content and formats for social media.