What once began as a TV commercial has now become an integral part of the pre-Christmas season and is on the wish list of numerous children and adults. Since 1997, the Coca-Cola Christmas trucks have started their big tour through Germany’s cities every year. On board: Santa, the world’s most famous promoter. The message: experience a better Christmas together with Coca-Cola!
In the trunk: lots of Christmas excitement, the latest Coke Christmas song and countless activities to enjoy. In the background: consultants, promoters, logisticians, project managers and creatives for strategy, development, implementation, control and support – and a perfect experience. Communication specialists spread the good news across all channels to the point of sale.