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The best 911 of all time

Reveal of the 8th generation Porsche 911

It’s not called the “Timeless Machine” in vain. Unbelievable, but true: the Porsche 911 is now already in its 8th generation. Reason enough, then, to stage the Reveal show of the best 911 of all time in March 2019 in an extraordinary and spectacular way for the invited VIP customers of the Porsche Centers Stuttgart. The challenge: to present all the highlights of the vehicle in an innovative way and at the same time place them in their historical context. That’s what we did, and together with Battle Royal we put on a dance show in the Wagenhallen Stuttgart, in which the dancers first presented the innovations of the new Porsche 911 individually and concisely using wearable hologram installations: Only then was the new “Timeless Machine” unveiled in all its glory and presented to the enthusiastic audience. At the specially installed Heritage Wall, guests were allowed to review the success story of the Porsche 911 once again at the after-show party.

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