COUPONING + SECONDary PLACEment + SAMPLING
Coke Active Selling since 2010
We have been perfecting product sampling since 2010 – always with new ideas and impulses, logistical know-how, strategic vision and over 3,000 promoters as brand ambassadors. Our recipe for success: a unique, specially developed mix of ingredients including sampling, secondary placement at the point of sale, and the usage of coupons.
We are also breaking new ground in terms of locations – and are landing in new places: in addition to major events, shopping malls, downtown promotions and grocery retail, Active Selling now reaches target audiences at work, universities and home. Since 2010, for example, we have put a Coca-Cola drink in the hands of almost one in ten people in Germany.