For the market launch of the new smart electric drive models, follow red is touring Europe’s largest cities with the “smart electric base” until October 2017. In Madrid, Hamburg, Oslo, Rome, Toulouse, Amsterdam and Berlin, the specialists for event communication will stage the new smart fortwo electric drive and smart forfour electric drive models in extraordinary locations that underline the sustainable and environmentally conscious brand values of smart and of the tour. With the international tour, smart wants to invite urban areas to an open dialog about electromobility. follow red prevailed in a multi-stage selection process and is responsible for the complete implementation of the tour, the innovative set-up, the supervision of the urban pop-up bases and the execution of test drives.