For years, adidas has relied on Continental’s grip expertise. Over 100 shoe models are now equipped with technology from Europe’s leading tire manufacturer.
Continental provides the recipe for perfect grip. And we proved it with a unique and media-effective campaign. The ContiGripRun. The steepest 50-meter sprint ever – on the ski jump in Oberstdorf. Content marketing by follow red.
The protagonist: multiple world champion in the Nordic Combination Johannes Rydzek. The challenge: more than 37 degrees of incline. The result: over 100 million PR contacts online, in print and on TV. Even public broadcasters reported.
The reward for Continental and Johannes was an entry in the Guinness Book of Records and good content for social media, internally and the press office.