AGRICULTURE GOES FUTURE
Forum Modern Agriculture Experience Tour 2018 & 2019
Augmented Reality – agriculture has never been explained like this before.
Everything is based on a successful concept, as demonstrated by the Experience Farm from Forum Moderne Landwirtschaft. The goal: to achieve an open dialog between agriculture and consumers. Hundreds of thousands of visitors experienced the topics “In the barn”, “In the field” and “Greenhouse” with all their senses on the Agriculture Experience Tour. At seven different stops in five German cities, visitors had the opportunity to gain realistic insights into today’s food production with the virtual experience tour as well as through conversations with real farmers. follow red conceived the core idea from the perspectives of “farmer”, “industry” and “consumer” and was responsible for the implementation of the project with all roadshow stops.