Disengage and immerse
Mercedes-Benz vehicle presentation IAA
A permanent feature on every IAA visitor’s tour of the show: the Mercedes-Benz AG outdoor stand with the latest Marco Polo, X-Class and V-Class models. Why? Because there they can take a break from the hectic trade fair hustle and bustle and immerse themselves in an intensive product and brand experience from Mercedes-Benz.
Outdoor worlds to dream about, virtual campfires, big-wave surfing and downhill trails with VR goggles, and the new app Marvelroad with the most beautiful inspirations for the next road trip: in 2017 and 2019, Mercedes-Benz had a lot to offer to camping and outdoor fans – supported by follow red.
We provided full service including planning, design, construction and project management, including intelligently designed stand ergonomics, an architecturally sophisticated mix of materials and high-resolution LED screens.