Live Summer 2020 – Car concerts for the South
Car concerts for the South
Covid-19 shutdown. From a hundred to zero in just a few days.
No events, no concerts. Staying at home and avoiding any risk of contagion.
After overcoming the initial shock, together with the concert agency SKS Russ, we thought about how to still make a statement in a time marked by the renunciation of all public life.
With Live Summer 2020, we realized car concerts at Stuttgart Airport during the most intense phase of the lockdown. With well-known acts, media partners, sponsors and enthusiastic visitors in more than 5,000 cars. We were able to show how live communication can work successfully and create impact even under difficult conditions and in compliance with all hygiene regulations. In the end, our Corona format enjoyed such popularity that an animated film family day and a bicycle star ride around the event site could also be organized.