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Seeberger - PR agency

Since 2019, follow red has been PR agency of Seeberger, well-known family business based in Ulm. Since 1844, Seeberger has been standing for products like nuts, dried fruits and coffee.
The PR experts offer a wide range of services: fully comprehensive PR consulting, classic PR for the consumer press (press releases & media relations), press seedings, and organization and implementation of various press and blogger events.

Classic PR/Storytelling for the consumer press:

  • Press releases, media relations, distribution list development and maintenance for Germany and Switzerland, press portal maintenance, media monitoring
  • Topic planning taking into account seasonal timings
  • Press events, organization & implementation,
    e.g. in Hamburg and Munich
  • Blogger events, influencer handling
  • Press seedings: new products to public press, Seeberger boxes to test kitchens

Current projects