EQ @ Formula E - Experience the movile future
How to succeed with the first public appearance of a brand that does not yet have a defined CI and is developing very dynamically?
With a staging as a brand in space. This is what our Berlin colleagues developed for EQ – the innovative, up-and-coming electric mobility brand from Mercedes-Benz at the world’s most digital race – Formula E in Rome, Paris, Berlin and Zurich.
Exhibition Cubes form the heart of the exhibition in the eVillage, the electric mobility trade show next to the race tracks. Both the EQA show car and various exhibits and other highlights find their place here. The stand playfully explains charging and communicates everything about the topic of e-mobility at Daimler AG in a likeable and cool way. Accomplished by a mixture of augmented reality and real experience.