TELFÓNICA Hardware launch
Apple, Samsung and Huawei have become indispensable in the smartphone market. Once again, numerous new models were launched in 2018. A highlight for every customer and the stores that sell the respective product.
This was also the case for the O2 stores, whose launch concept was developed by our event experts. follow red provided everything from a single source, from the concept to the accompanying communication to the entire implementation. One goal was to increase the action drive-to-store through creative networking of digital and haptic measures. To this end, the events were also announced via social media, radio and print/OOH.
In addition, influencers carried the campaigns with a wide reach to their target group and that of the respective brand. And best of all, thanks to a pre-planned customer journey, activation elements, incentives and competitions, visitors were able to discover the new products directly and playfully.