With the Porsche Generations Open – a tournament series for teams from two generations. The tournaments were played as a 9-hole 2-man scramble with father and son, aunt and nephew – or simply acquaintances.
generations-open.com served as a communications platform throughout the year leading up to the Porsche European Open. We provided conception and consulting, planning and implementation. The result: a tournament series that brought generations together in a lasting way. And a unique positioning of the Porsche brand within the golf environment – among new and old target groups.