Shared enthusiasm is twice the enthusiasm
For Porsche, we brought the new golf engagement onto (the) communication course over several months. And connected worlds through the passion for golf.
With the Porsche Generations Open – a tournament series for teams from two generations. The tournaments were played as a 9-hole 2-man scramble with father and son, aunt and nephew – or simply acquaintances.
generations-open.com served as a communications platform throughout the year leading up to the Porsche European Open. We provided conception and consulting, planning and implementation. The result: a tournament series that brought generations together in a lasting way. And a unique positioning of the Porsche brand within the golf environment – among new and old target groups.