Let’s talk about… compression – For CEP, one of the leading manufacturers of activating compression clothing in sports, we have been handling press relations for the areas of running, hiking, training and skiing since the beginning of 2019.
By using comprehensive public relations, we convince professional as well as amateur athletes of the benefits of activating compression clothing. Also, in cooperation with CEP brand ambassador Felix Neureuther, we implement various PR activations ranging from full PR consulting and classic PR to trade fair support and creative communication measures. The dispatch of press seedings and the planning and booking of advertisements are also carried out by follow red. In addition to an editorial tour at Gruner & Jahr and Motor Presse Hamburg, we have already written a large number of press releases about new products and the company, and we are in regular contact with journalists. The result: numerous publications in print and online media relevant to the target group (Runner’s World, Men’s Health, Shape, Running, Fit For Fun, STERN, …).